How Instagram can become your best friend during Lockdown

Lockdown is here and doesn’t seem to be going anywhere at this moment, a bit like a younger sibling who just won’t leave you alone.

I should know. I’m the youngest. So trust me on this one!

It is proving to be a testing time. Call me Chris Traeger from Parks and Recreation, because it’s going to feel as if there is literally nothing to do.

For content creators, it may even feel like you are going to run out of viable ideas you can push out to your audience without rehashing the same information everyone else is.

You’re probably also questioning whether you are able to keep to your usual style, tone of voice and all whilst keeping that entertainment factor at the forefront of what you do?

Let me tell you something now. Yes. Yes you can!

Things are bad enough for people as it is. This is not a time to forget who you are and what your content is about. If anything, it’s time to turn it up a notch. Let the flames roar. It’s time to go full content Ninja on everyone.


For this, you obviously have the pick of several social networks, all of which provide a great home to connect with your audience and build your community. However, right now, I wish to hone in on just the one…

INSTAGRAM!

I bet you all thought I was going to say TikTok there, right? Ha. NO!

Well…maybe another time.

Why do I say Instagram? Well as a Digital Marketing Executive and someone who runs campaigns for clients, I am aware of the benefits the platform currently holds for creators.

Sure, TikTok holds a similar creator to audience value, but it’s still in the initial growth stages and doesn’t quite have the same popularity Instagram has become known to have.


Over the last month or so, I have used my time on Instagram much more wisely. If you follow me you will know. If not, you can always make the right decision today and follow here – @lifeaschloelauren.

I have been meticulously testing different times of posting to see when my audience are online, have gone from irregular posting schedules to a post every other day as well as surfing relevant hashtags to better define my audience.

You may even notice I have mixed the content up, between photos of me, scenery, as well as videos on both my main feed and stories. It’s all about personality and mine just so happens to involve humour, whether good or bad!

Since implementing this strategy throughout Lockdown, my Instagram following has grown by 63% and my engagement rate has increased to 11.28%.

Even GaryVee, who’s content marketing tips I raved about (here) spends about 80% of his time on social media, just on Instagram, then divides the rest of his time on all the other platforms.


People still have the mentality that if they jump on the platform now, it’s too late to grow or gain any real results without paying for ads.

They are wrong. Plain and simple.

All it takes is a little effort on your part and community in your heart.

That’s all it’s about.

Don’t go in initially hoping to get likes on likes on likes. It doesn’t work that way. Over the last month, my average likes have gone from 30 per post to 55. Small achievements that will continue to build.

It builds over time, just like when you first started blogging and the numbers may not have been what you initially wanted there, yet you kept working and working. The same can be said in this instance!

One thing to keep in mind with Instagram is to engage, just as much as others engage with you.

Follow and start a conversation. Don’t just follow for a follow back!

For every follower I’ve received recently, I have sent a message to with a simple thank you and positivity for their day. I’m even glad to say the response rate has been quite high. I’d say 9/10 have responded to me. It has opened the chance to correspond with one another, build your network and join forces with people who may have opportunities for you in the future.


Please don’t forget that right now, it shouldn’t be a numbers game, but the more you grow on Instagram, the more you can impact and help others in times to come.

Now I am going to go and jump back on there myself. Always work to be done!

Let the virtual insanity continue,

Chloe Lauren

4 FREE Save and Share ‘Stay Safe’ Inspired Stories Templates!

At the moment things seem uncertain and up in the air.

We’re unable to see family members, or keep up with our friends in person.

Not that I really kept up much as it was.

But that doesn’t mean we can’t still stay connected in some way, right?


Social media has given us all the tools we need to stay in touch and up to date with those we love and care for no matter where in the world they are, even if that is just down the road from where you are.

In a way, it’s like our real life friends are now becoming part of our online friendship groups and community which I have no problem with. Some of my favourite people and most valued friendships started online.

My point is, we are not fully shut out nor are we as isolated as it may feel.


One way many keep up with each other is through the use of Stories, whether through Instagram, Facebook, or for the fun, and definitely not sad people like myself, the infamous WhatsApp status.

This gave me an idea.

Why not create and share several templates that you all can use with your friends and family…and for FREE. Who doesn’t love that?

So below are 4 templates (more to be added) that you can save and use right this very second, tag in accounts you want to interact with and get the conversation started.

I guess you could say…it’s no one’s day, their week, their month or even their year, but with this, I will be there for you.

Now today’s Friends reference is out the way, take your pick and enjoy!



Stay safe out there peeps and don’t forget to…

Let the virtual insanity continue!

Chloe Lauren

Lady Of The Manor | Stroll On Sunday

stroll

Hey Guys,

Before I start this Stroll on Sunday post, I just want to let people know that I am now on Instagram. If you would like to give me a follow, click on here.Β 

Today’s Sroll on Sunday is based at Whightwick Manor, a Victorian Manor House which is one of the only remaining houses built under the influence of the arts movement, and was built by Theodore Mander, who was part of the famous Mander family. It was a very fun day, apart from my unfortunately constant hiccups! Damn it! My mom found it funny though. Thanks mom πŸ™‚

The Outside Of The Manor:

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The Inside Of The Manor:

According to one of the guides within the house, this was one of the first buildings in the country to get central heating! Also, the inside of the house had something I love, and that is quotes all around, in almost every main room! Some of these quotes seem to have a very religious feel to them, as well as being very inspiring.

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The Cafe:

I couldn’t resist a spot of tea, and a chocolate brownie. I just thought it would be artistic to show the eating stages. I like it!

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(Once again, my instagram is @lonelygirlblogx πŸ˜‰ Just saying.)

Thanks for reading!

Lonely Girl x


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