How Instagram can become your best friend during Lockdown

Lockdown is here and doesn’t seem to be going anywhere at this moment, a bit like a younger sibling who just won’t leave you alone.

I should know. I’m the youngest. So trust me on this one!

It is proving to be a testing time. Call me Chris Traeger from Parks and Recreation, because it’s going to feel as if there is literally nothing to do.

For content creators, it may even feel like you are going to run out of viable ideas you can push out to your audience without rehashing the same information everyone else is.

You’re probably also questioning whether you are able to keep to your usual style, tone of voice and all whilst keeping that entertainment factor at the forefront of what you do?

Let me tell you something now. Yes. Yes you can!

Things are bad enough for people as it is. This is not a time to forget who you are and what your content is about. If anything, it’s time to turn it up a notch. Let the flames roar. It’s time to go full content Ninja on everyone.

For this, you obviously have the pick of several social networks, all of which provide a great home to connect with your audience and build your community. However, right now, I wish to hone in on just the one…


I bet you all thought I was going to say TikTok there, right? Ha. NO!

Well…maybe another time.

Why do I say Instagram? Well as a Digital Marketing Executive and someone who runs campaigns for clients, I am aware of the benefits the platform currently holds for creators.

Sure, TikTok holds a similar creator to audience value, but it’s still in the initial growth stages and doesn’t quite have the same popularity Instagram has become known to have.

Over the last month or so, I have used my time on Instagram much more wisely. If you follow me you will know. If not, you can always make the right decision today and follow here – @lifeaschloelauren.

I have been meticulously testing different times of posting to see when my audience are online, have gone from irregular posting schedules to a post every other day as well as surfing relevant hashtags to better define my audience.

You may even notice I have mixed the content up, between photos of me, scenery, as well as videos on both my main feed and stories. It’s all about personality and mine just so happens to involve humour, whether good or bad!

Since implementing this strategy throughout Lockdown, my Instagram following has grown by 63% and my engagement rate has increased to 11.28%.

Even GaryVee, who’s content marketing tips I raved about (here) spends about 80% of his time on social media, just on Instagram, then divides the rest of his time on all the other platforms.

People still have the mentality that if they jump on the platform now, it’s too late to grow or gain any real results without paying for ads.

They are wrong. Plain and simple.

All it takes is a little effort on your part and community in your heart.

That’s all it’s about.

Don’t go in initially hoping to get likes on likes on likes. It doesn’t work that way. Over the last month, my average likes have gone from 30 per post to 55. Small achievements that will continue to build.

It builds over time, just like when you first started blogging and the numbers may not have been what you initially wanted there, yet you kept working and working. The same can be said in this instance!

One thing to keep in mind with Instagram is to engage, just as much as others engage with you.

Follow and start a conversation. Don’t just follow for a follow back!

For every follower I’ve received recently, I have sent a message to with a simple thank you and positivity for their day. I’m even glad to say the response rate has been quite high. I’d say 9/10 have responded to me. It has opened the chance to correspond with one another, build your network and join forces with people who may have opportunities for you in the future.

Please don’t forget that right now, it shouldn’t be a numbers game, but the more you grow on Instagram, the more you can impact and help others in times to come.

Now I am going to go and jump back on there myself. Always work to be done!

Let the virtual insanity continue,

Chloe Lauren

Why you need to channel GaryVee and go full in with Content!

It’s time to hustle, GaryVee style!

This is where Gary might open with the F word, but I’m not as cool as that so I will just say, in this blog post, I will cover why you really should be giving 110% to your Content Marketing efforts in 2020.

So let’s F*CKING go! Oh maybe I am that cool.

But first to get a better understanding. What exactly is Content Marketing?

The concept of Content Marketing is the idea of creating and distributing valuable pieces of content, whether that be written, visual or auditory, to capture and maintain a targeted audience base.

These pieces are posted online, usually in the form of Social Media posts, YouTube videos, and even blogs just like this one you are reading now, to name but a few.

As a Digital Marketer specialising in content marketing (just throwing that out there), I love learning about and getting to use the new ways of sharing and making content, that is coming on the scene all the time.

I find it exciting!

A platform I am yet to get to grips with though is TikTok. That platform is soaring in popularity and is growing at an exponential rate, especially right now with everything going on around us in the world. People have managed to find a real solace in this video making app.

But one thing is for sure, it is becoming more apparent that this marketing discipline is continuing to grow and becoming a rising superstar which you would be crazy to not utilise to its full capacity.

And you know what? I’m about to tell you why.

So why is Content Marketing so important for your business and/or brand?

When building a business or brand online, it is imperative to remain completely transparent and real with the audience you desire to grow and maintain.

People want to deal with people. Plain and simple.

It helps with building a real trust and rapport between you and your audience.

If you haven’t already, it’s time to pull that barrier down.

The best part is, it’s never been easier to do just that. The possibilities have truly become endless.

Different platforms are providing you with a real means and methodology to reach your desired audience in a way which is accessible on a much wider scale and puts all power and control back in your hands.

Some platforms, such as Twitter and LinkedIn, at the moment have a fantastic organic reach, which means you can touch base with more people with your content quicker and without even having to break the bank.

If that isn’t motivation to send out content, I don’t know what is!

Now is the time to do so.

Whether your business is corporate or prides itself on being personable, one thing is to be sure, there is a content strategy to fit.

So, where does Gary Vaynerchuk come into this?

Gary Vaynerchuk, otherwise known as GaryVee, is one of my inspirations. A true hero for me if you will. When it comes to content, he is the one to look to for guidance.

The man is the head of several major companies, making his original mark through the use of Social Media to boost his families wine business.

With his daily videos, groundbreaking podcast, and very enthusiastic approach to Social Media, the guy has pretty much worked out how best to handle the social scene so you remain at the forefront of everyone’s minds.

Something which continues to intrigue, is the idea of the $1.80 method. This concept is put into practice when information is shared via a post, maybe with a question to go alongside it, and your audience then provides an answer or an opinion, otherwise known as leaving their 2 cents.

Obviously I know not everyone here is American. I’m definitly not. But the idea shows a two sided work effort, with the idea that you the creator give more to the audience, than the audience gives back to you.

Brilliant, don’t you think? Definitely something to keep in mind.

Finally, if at first a strategy doesn’t work, don’t give up and be disheartened. Try and try again.

A tried and tested piece of advice – not every strategy is going to work for every brand.

It’s about finding what works for you. Just keep going with it.

Give more. Build that trust. Reap the benefits.

Ready to start creating? Let’s go!

A Day In The Life Of A Social Media Marketer

Hey Guys,

A month after I started my Digital Marketing Apprenticeship, back in August, I let you all in on how it was going, and it made people tell me in the comments and via Social Media how they were interested in this as a job also.

So, I thought I would show you a better view of my job so you know what the day to day workings of a Digital Marketer consists of, especially that of a Social Media and Content Marketer.

The only problem is, this is an ever changing career and no two days are ever going to be the same, so this is an overview of what one day could look like, so don’t think this is all that is involved.


Make it to the office and get straight into my work, or at least I would like to think I do.

What actually happens is, I will get in, turn on my computer, have a quick catch up with my colleagues and put the kettle on as well as start the coffee for the guys, because I am obviously a team player.

Then I will go on to check all of the emails I have received, including notifications from other team members for tasks I am working on to see where we are currently with certain projects.


The first part of my working morning is dedicated specifically to the Twitter accounts I manage for our Clients.

For this, I use Crowdfire in order to increase the following of each account as well as to determine which content, blog posts or industry related articles to push to the individual audiences available and built as a means of retaining interest on the platform.


Once this is done I move onto checking each of the Clients Social Media accounts more in depth, by checking notifications and posting content for Twitter, Facebook, LinkedIn, Google +, Instagram and Pinterest.

For each Client there is a set tone of voice, audience type, business goals as well as objectives, so when posting on these accounts, I have to ensure that the content is varied and fits the platform dependent on whom I am doing work for at that time.

To do this, I go through what is trending on that day or that week and try and flip it for the different industries and how to best sell the products or services being pushed by the Business.


In the two hours before I go out for my break, I like to go over any tasks which may have been brought to my attention by our team and need to be completed. This gives me the opportunity to get any urgent tasks out of the way.

If this isn’t the case, I will go over the ECommerce platforms and check the listings for products, and go over to the Ads created for promotions and see how they are performing using the data provided. I can then begin to improve or freshen up the Ads to make for more of a productive and effective promotion.


Although my lunch period technically begins at 13:00pm, I don’t usually leave until 14:00pm, because of trying to keep up with tasks before going, but also because I feel it splits up the afternoon better.

During this time, I head around the corner to the Cafe I volunteer at on Saturday’s for my lunch. How convenient, right?

Sometimes though, mainly on a Thursday, I will join my colleagues for what we call, ‘Church Food’, which is just normal food, but it comes from a Church that Tim, our designer, goes to.


When I return from my lunch, I will put on the kettle once again, then get in to writing a Blog post or article for a Clients Website or go on to scheduling Social Media Posts for the coming weeks.

Both of these require research to be done for trends and keywords to be integrated within the Content.

To instigate this further, I also like to check the insights to check how posts are performing and what is working and what isn’t. This will then allow me to get an idea of what should be continued with for the content strategy in the future.


In the last half an hour of the day I will go over the tasks from the day, reply to any outstanding comments left by colleagues, make sure all emails and any messages on Social Media pages have been answered.


The day is over and I can now head home, relax and prepare for the next day when I get to do it all over again!

And there you have it, one day in the life of a Social Media Marketer.

If you’d like to find out any more information, please do get in touch as I would love to help in any way I can and let you know anything you want to know!

Anyway, see you all soon and hope you all had a great Easter Weekend,

Chloe Lauren x

The Ultimate Blogging Tool Every Blogger Should Know About!

Oranges have essential vitamin contents, antioxidants, protein, water percentage, and fiber. These are necessary minerals that help in keep the nutrients in your body balanced.(32)

Hey Guys,

Want to know a secret? Something which will enhance your Blog Marketing in a matter of minutes?

Sure you do!

You will be able to say goodbye to Content and Social Media Management struggles forever, because I have just for you, a solution which is going to completely rid you of that hindrance and make your life 100 times easier.

Now, doesn’t that sound inviting?

I know what you’re all thinking, what am I going on about and why am I seriously excited about this?

Firstly, I know how this probably looks, and no, this isn’t sponsored by the company, but hey, if after this they want to send some promotion this way, my emails are always open! Hint hint. Wink wink.

Let’s be honest though, that wouldn’t happen, but it’s a truly nice thought that I will hold dearly for the next five or so minutes!

The real reason for my excitement, is I know how beneficial this can be first hand. Since beginning my Apprenticeship, this was one of the first things I found out about and I can not stress enough how much of a help it has been when it comes to my work, so much so that I have brought it into my own blogging life.


So… What is this tool and why should you be using it?

Have you ever wondered what Content you should be pushing and when or who you should be following based on any of your shared interests with others?

Well… with CROWDFIRE, this get taken away.

Crowdfire is classed as a Social Media Management Tool and is easily accessible to you via the App or through any Web Browser. The best part is, it’s FREE and only takes five minutes out of your day.

Saying that we are awake for an average of 12 hours each day, that is virtually nothing.

In those five minutes, you are able to go through a selection of tasks, these include:

  • Showing you your most recent Blog Posts, and allowing you to choose a time and date to post each, as well as giving you the opportunity to edit the post before it goes out.
  • Showing you other posts by other Bloggers, which you can also share. Spread the love and help them grow too.
  • Options to connect other Social Media Platforms.
  • Adding or altering certain details to do with your Blog to help source Content and People who match what you talk about or are interested in.
  • Follow people who maybe follow other accounts like yours or who are talking about similar

There is also an option to unfollow those who don’t follow back or who are inactive/no longer use their accounts but this tends to be personal preference on whether you go for this or not. Don’t feel pressured to use this just because it is there.

I tend to use this to decide on which of my latest blog posts to share and to schedule them ahead of time, otherwise I do tend to forget due to being preoccupied in other areas.

Yeah, I am really that bad, but Crowdfire hit me up anyway!

If you want Social Media Management made easy. This is the place to go. Check out the Website/App now and make Blogging a walk in the park!

So, what do you think? Will you be using this tool? Not too sure?

Let me know!  

Chloe Lauren x