Why you need to channel GaryVee and go full in with Content!

It’s time to hustle, GaryVee style!

This is where Gary might open with the F word, but I’m not as cool as that so I will just say, in this blog post, I will cover why you really should be giving 110% to your Content Marketing efforts in 2020.

So let’s F*CKING go! Oh maybe I am that cool.


But first to get a better understanding. What exactly is Content Marketing?

The concept of Content Marketing is the idea of creating and distributing valuable pieces of content, whether that be written, visual or auditory, to capture and maintain a targeted audience base.

These pieces are posted online, usually in the form of Social Media posts, YouTube videos, and even blogs just like this one you are reading now, to name but a few.

As a Digital Marketer specialising in content marketing (just throwing that out there), I love learning about and getting to use the new ways of sharing and making content, that is coming on the scene all the time.

I find it exciting!

A platform I am yet to get to grips with though is TikTok. That platform is soaring in popularity and is growing at an exponential rate, especially right now with everything going on around us in the world. People have managed to find a real solace in this video making app.

But one thing is for sure, it is becoming more apparent that this marketing discipline is continuing to grow and becoming a rising superstar which you would be crazy to not utilise to its full capacity.

And you know what? I’m about to tell you why.


So why is Content Marketing so important for your business and/or brand?

When building a business or brand online, it is imperative to remain completely transparent and real with the audience you desire to grow and maintain.

People want to deal with people. Plain and simple.

It helps with building a real trust and rapport between you and your audience.

If you haven’t already, it’s time to pull that barrier down.

The best part is, it’s never been easier to do just that. The possibilities have truly become endless.

Different platforms are providing you with a real means and methodology to reach your desired audience in a way which is accessible on a much wider scale and puts all power and control back in your hands.

Some platforms, such as Twitter and LinkedIn, at the moment have a fantastic organic reach, which means you can touch base with more people with your content quicker and without even having to break the bank.

If that isn’t motivation to send out content, I don’t know what is!

Now is the time to do so.

Whether your business is corporate or prides itself on being personable, one thing is to be sure, there is a content strategy to fit.


So, where does Gary Vaynerchuk come into this?

Gary Vaynerchuk, otherwise known as GaryVee, is one of my inspirations. A true hero for me if you will. When it comes to content, he is the one to look to for guidance.

The man is the head of several major companies, making his original mark through the use of Social Media to boost his families wine business.

With his daily videos, groundbreaking podcast, and very enthusiastic approach to Social Media, the guy has pretty much worked out how best to handle the social scene so you remain at the forefront of everyone’s minds.

Something which continues to intrigue, is the idea of the $1.80 method. This concept is put into practice when information is shared via a post, maybe with a question to go alongside it, and your audience then provides an answer or an opinion, otherwise known as leaving their 2 cents.

Obviously I know not everyone here is American. I’m definitly not. But the idea shows a two sided work effort, with the idea that you the creator give more to the audience, than the audience gives back to you.

Brilliant, don’t you think? Definitely something to keep in mind.


Finally, if at first a strategy doesn’t work, don’t give up and be disheartened. Try and try again.

A tried and tested piece of advice – not every strategy is going to work for every brand.

It’s about finding what works for you. Just keep going with it.

Give more. Build that trust. Reap the benefits.

Ready to start creating? Let’s go!

It’s Official… I’m Coming Back!

Oranges have essential vitamin contents, antioxidants, protein, water percentage, and fiber. These are necessary minerals that help in keep the nutrients in your body balanced.(31)

Hey Guys,

This is just a short post to let you all know that my Blogging Break is officially over as of right now and as of the next few days I will be fully back with all new ideas and blog posts which I can’t wait to share with you, so keep a beady eye out for that!

But first, let’s rewind slightly, I know I have actually had a couple of posts out this year, but they weren’t my best work and the reason for that is, for a while I completely lost my passion for my blog, so I decided to take a small break, but I still wanted to bring out posts. Quite easy to see, that was the completely WRONG move, although my last post, which was for Paperless Post (see HERE) was enjoyable.

But like I said, most of what I loved was gone, partly because I felt drained. Worry not though, as it is 100% back. I just had to take some time for me and now I am loving the idea of posting again. Yay!

I just really hope you didn’t mind the break and understand what I am saying?

I am sure you do. I don’t doubt that one bit. it’s just I felt I at least owed you a teeny weeny explanation to explain my recent absence. After all, you’ve always been so supportive and you subscribe to my feed for something so there you go.

Be on the look out for new Content because I am officially back!

There was something else I needed to say. What was it?

Oh yeah, I am now 20. Real life is kicking in and no more teen tag on WordPress. YIKES! I guess this is going to be like a fresh start? Scary but exciting! Let’s see how it goes.

See you all soon,

Chloe Lauren x

Responding To The Negativity!

Oranges have essential vitamin contents, antioxidants, protein, water percentage, and fiber. These are necessary minerals that help in keep the nutrients in your body balanced.(30)

Hey Guys,

If you have been active on any of the Social Media pages or heard the news getting about recently, you may (or may not) have heard a few things circulating around regarding Content Creators, including that of the new rules being brought in by YouTube, outlining new guidelines specifically for and making it more difficult than before for smaller channels monetizing their Videos.

This obviously caused a HUGE amount of outrage, and with good reason, especially saying this has come about, conveniently after the Logan Paul incident, making people wonder why YouTube has been picking out and victimising smaller Creators who are trying to grow.

But this hasn’t been the only time this year (already), that the name of the creator has been spoken of negatively and faced backlash.

At the moment it actually seems as though Bloggers/Vloggers are at the forefront of Media coverage and not for the reasons we would want to be, and although there is a lot of good coming from our communities, OUR being the operative word, it is becoming apparent that the bad is outshining this good.

I think it’s important to remember that actually, that we are a community and that we need to be the ones to continue the way we want things to go. By this I mean, let’s fight fire with water as opposed to more fire if that makes sense.

Why subject ourselves to the negativity that is surrounding us all? Instead pick ourselves back up, brush off what is holding us back and make an impact the way we know we can.

We have to support each other first in order to strengthen and build on what we have. We can blame others all we want, but it won’t make the change we want. We just have to keep pushing through and sharing the Content we love and it will all fall into place.

We’ve got this!

Chloe Lauren x