How Instagram can become your best friend during Lockdown

Lockdown is here and doesn’t seem to be going anywhere at this moment, a bit like a younger sibling who just won’t leave you alone.

I should know. I’m the youngest. So trust me on this one!

It is proving to be a testing time. Call me Chris Traeger from Parks and Recreation, because it’s going to feel as if there is literally nothing to do.

For content creators, it may even feel like you are going to run out of viable ideas you can push out to your audience without rehashing the same information everyone else is.

You’re probably also questioning whether you are able to keep to your usual style, tone of voice and all whilst keeping that entertainment factor at the forefront of what you do?

Let me tell you something now. Yes. Yes you can!

Things are bad enough for people as it is. This is not a time to forget who you are and what your content is about. If anything, it’s time to turn it up a notch. Let the flames roar. It’s time to go full content Ninja on everyone.


For this, you obviously have the pick of several social networks, all of which provide a great home to connect with your audience and build your community. However, right now, I wish to hone in on just the one…

INSTAGRAM!

I bet you all thought I was going to say TikTok there, right? Ha. NO!

Well…maybe another time.

Why do I say Instagram? Well as a Digital Marketing Executive and someone who runs campaigns for clients, I am aware of the benefits the platform currently holds for creators.

Sure, TikTok holds a similar creator to audience value, but it’s still in the initial growth stages and doesn’t quite have the same popularity Instagram has become known to have.


Over the last month or so, I have used my time on Instagram much more wisely. If you follow me you will know. If not, you can always make the right decision today and follow here – @lifeaschloelauren.

I have been meticulously testing different times of posting to see when my audience are online, have gone from irregular posting schedules to a post every other day as well as surfing relevant hashtags to better define my audience.

You may even notice I have mixed the content up, between photos of me, scenery, as well as videos on both my main feed and stories. It’s all about personality and mine just so happens to involve humour, whether good or bad!

Since implementing this strategy throughout Lockdown, my Instagram following has grown by 63% and my engagement rate has increased to 11.28%.

Even GaryVee, who’s content marketing tips I raved about (here) spends about 80% of his time on social media, just on Instagram, then divides the rest of his time on all the other platforms.


People still have the mentality that if they jump on the platform now, it’s too late to grow or gain any real results without paying for ads.

They are wrong. Plain and simple.

All it takes is a little effort on your part and community in your heart.

That’s all it’s about.

Don’t go in initially hoping to get likes on likes on likes. It doesn’t work that way. Over the last month, my average likes have gone from 30 per post to 55. Small achievements that will continue to build.

It builds over time, just like when you first started blogging and the numbers may not have been what you initially wanted there, yet you kept working and working. The same can be said in this instance!

One thing to keep in mind with Instagram is to engage, just as much as others engage with you.

Follow and start a conversation. Don’t just follow for a follow back!

For every follower I’ve received recently, I have sent a message to with a simple thank you and positivity for their day. I’m even glad to say the response rate has been quite high. I’d say 9/10 have responded to me. It has opened the chance to correspond with one another, build your network and join forces with people who may have opportunities for you in the future.


Please don’t forget that right now, it shouldn’t be a numbers game, but the more you grow on Instagram, the more you can impact and help others in times to come.

Now I am going to go and jump back on there myself. Always work to be done!

Let the virtual insanity continue,

Chloe Lauren

The Relaunch No One Knew They Needed!

This honestly feels a little odd. It truly has been quite some time, hasn’t it?

In fact i’m almost certain it has been a year now since I was mustering the courage to write a post like this.

Like they say though, better late than never.

You know, that age old excuse we all think helps us get away with anything we find ourselves being late on.

But with everything going on around us right now, keeping us in a feeling of swimming down to new unknown depths, but with blurred vision, I needed something to keep me somewhat sane. If that’s at all possible.

It’s very easy to get lost in it all. To fall into this trap of sudden panic and allow the hectic clutter of noise sourrounding us all to take over.

Unfortunately, for a little while at least, I did.

However now, i’ve given my mind back something worth concentrating on again when I’m not having fun with my own job.

Don’t worry. This isn’t just going to be a passing moment for me. I’d been planning on making my return for a while. I had to. I needed to.

This blog and everything that initially came with it has been ingrained in the corner of memories, burning into me, pushing me to pick it back up.

Right now just seemed as good a time as any.

Saying that, I assumed it would be difficult. Jumping head first back into something I didn’t even think I would be able to do anymore. I worried that no one would even remember I was ever here.

Thankfully none of that has been the case. It really feels like it always did.

I’m back. As I should be. Yet not everything is or will be as it once was.

Things have changed. I’ve changed.

So what’s different? I know you all desperately want to know so let me just show you before you all EXPLODE with excitement.


First I want to introduce you to the BRAND NEW logo and tagline for Life as Chloe Lauren.

Now i’m no designer, but I really am rather happy with how this turned out.

This simple but effective little sense of fun practically encapsulates what I and this blog are about.

No. Not plain.

Although!


Moving on, we have the entirely new layout of my homepage as an overall concept.

Chloe from years gone by would never have shown her face on this space, or just about anywhere for that matter.

If you were around near the time of this blog being created, and then some time following, you will most likely remember that overly timid side of me.

Now in 2020, Chloe Lauren is not one to shy away. It might look as though I love the camera a bit more than I should. If you’ve seen my Instagram (@lifeaschloelauren) you will definitely know what I mean.


Last but of course never least, my favourite part of this new chapter.

I NOW (FINALLY) OWN THE DOMAIN.

I always thought this should have been a step I took before. People even willed me to do so, but I just didn’t believe in myself the way I should have.

I’ve grown a lot if you couldn’t tell by this overwhelming child like excitement I am exuding right now.

Proud of me?


So there you have it. I have returned. Life as Chloe Lauren has been relaunched.

Are you ready for what is next? I am!

Let the virtual insanity continue.

Chloe Lauren

Why it’s really OK to take time for yourself! | Updated 2019

Hey Guys,

Do you ever find yourselves going through each day, feeling as though the entire world is literally on top of your shoulders?

It’s pushing you down further and further? And no matter what you have on your plate already, you somehow end up adding on more than you know you can handle.

That’s when the moment hits you. You’re at a point where you seem to have completely burned out?

Great!

Maybe the above is a slight exaggeration, but hopefully you all understand the point I am trying to make. Or should I say stress to you?

Whether you work full time, are currently going through your school years, or even nearing retirement, it can feel as though life is really getting the best of you at times. Am I right?

For some this may appear to be the norm and something you think you are able to handle, and to that I say, that is truly wonderful to hear, but for others, it can cause a flurry of emotions and confusion to take over and find a home within our minds.

These usually takes the form of stress, anxiety and worry for whatever is to come. I’d like to say it’s only an occassional occurance but that may not always be the case either.

That is not to say that they can’t be tamed.

The point is, no matter how you take and accept these issues, it’s important to remember that it is ok to take time out for yourself to gain your own peace of mind, however it is you do that.

For me I read a book or write what is going through my mind on my blog. It calms my mind and keeps me in high spirits when I need to get away from what is going on around me.

Ask yourself…what could you do right now to take yourself away from things and put yourself at ease?

‘You must make time daily to care for your mental, physical, spiritual and emotional health.’

Lailah Gifty Akita

Just as the quote highlights above, it’s more than important to allow yourself time out of your day, and out of your schedule to sit back, relax and just be.

Let yourself have that time. It’s not too much to ask.

Even if only ends up being only 5 minutes here and there to get your mind in order and take a quick breather, that’s completely OK!

Personally, this was something I struggled with for quite some time, but from my own experience of this, and how it made me feel deep down inside, I have taken a real stance for myself and to regain control for my own sanity.

With my full time job, the volunteer work I do on the side, my Social Media/Blog management, as well as taking on those extra little favours for friends, I found I really needed to cut back somewhere. Not forever, but just as long as I needed in order to find a more suitable balance to suit.

Letting go to begin with did prove very difficult, especially as what I had been doing previously was what I was used too, but the more I would do so, the easier it became and the happier I am feeling now as a result.

For the first time in what seems like forever, there is a real sense of freedom. It’s truly amazing. I feel unstoppable.

Never be afraid to cut back. Your Mental Health is one of the most important things in your life. Don’t compromise for anything or anyone.

Take time for you. It’s always ok!

What do you say?

Christmas Is Almost Here!

Hey Guys,

Hope you’ve all had a wonderful Christmas Eve today, whether you’ve braved the shops for last minute shopping or had gifts left to wrap up and drop off to loved ones ready for the big day to begin.

Talking of which… I am currently sat on a sofa in my living room, presents already placed under the tree and with the Muppets Christmas Carol playing on the TV. Absolute bliss indeed!

If I am honest, I am seriously excited, as I imagine a lot of you are too.

However, one thing I feel I must say, is whilst we are enjoying ourselves tomorrow, to spare a thought for those who have nothing this festive season. It’s horrible to see the number of homeless or those in poverty rise year by year. I just hope they have a hot meal and shelter from the cold. After all it is in the spirit of the season!

But apart from that, I just want to say to you all to have a great Christmas and a wonderful New Year!

Have fun and stay safe.

See you soon.

Chloe Lauren